Every project starts with a fast understanding of the product, brand and objective. From there, the visual execution is shaped around the task - precise, high-end and without unnecessary overhead.
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Beauty - XR / VP
Holisthetic - Beauty in Harmony
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Adidas - Director / DP
Running Needs Nothing
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Commercial - DP
Edurino
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Yango - DP
Red Dress
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Disney+ - Cinematography
Something for Everyone
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Michelin / W Motors - DP
Fenyr
Director / DP Portfolio
THE FULL PICTURE.
For production companies, agencies and dedicated Director / DP enquiries - a separate selection of projects, credits and stills.
Vertical content for reels, ads and creator formats - efficiently planned, tailored to product and platform, and produced with the same visual standards as larger productions.
9:16 / Social
Experience / Social
Therme Erding
Vertical social content
9:16 / Social
Experience / Creator
Jump House
Vertical creator content
9:16 / Social
Food / Social
30s to Napoli
Short-form brand content
Joules Hagen - Director / DP
FOCALARTS brings directing, cinematography and production together in one clear structure.
Depending on the project, the setup ranges from Director / DP to full production with a scalable crew. Concept, visual language and execution are developed together from the start.
The goal is an efficient production process with clear decisions, reliable planning and a result that works visually and serves its purpose.
The services are deliberately structured not as classic agency packages, but as three high-end production models.
01
Director / DP
Directing and cinematography for commercials, brand films and selected social productions.
Creative Direction
Visual Concept
Shot Design
Camera & Lighting
Crew Setup
On-set Direction
For productions where visual language, rhythm and creative direction should come from one source.
View selected Director / DP work
02
Full Production
Concept, preproduction, crew, shoot and post - scaled to fit the project.
Konzept & Treatment
Preproduction
Crew & Equipment
Location & Organisation
Dreh
Edit, Color & Delivery
From the first idea to final delivery - with a production structure scaled to the scope of the project.
Enquire about Full Production
03
Content Days
One shoot day, multiple high-end reels, ads and cutdowns within one consistent visual world.
1 focused shoot day
Multiple reels / ads
9:16 & 16:9 Versionen
Website clips
Cutdowns
Optional BTS
For brands that regularly need high-end moving-image content without treating every asset as a standalone production.
Discuss a Content Day
Selected Clients
Brands we have worked with.
Selected brands and agency projects across commercials, branded content and campaign production.
Process
Focus. Shape. Shoot. Finish.
01
Focus
Reduce product, target group and communication goal to a clear core.
What should the film achieve, and on which platform?
Which message needs to be understood immediately?
Which audience, tone and brand values are relevant?
What is essential, and what can deliberately be left out?
02
Shape
Align concept, look, schedule and expectations so there are no loose ends on shoot day.
Align concept, story, look and mood with the client
Translate brand values and content pillars into visual language
Lock shot list, schedule, locations, timing and deliverables in advance
Clear approvals and responsibilities for a smooth shoot day
03
Shoot
Shoot efficiently, stay visually consistent and deliver reliably with a professional setup.
Professional equipment for camera, lighting, sound and monitoring
More than 25 years of film and production experience
International set experience and scalable crew
Clear direction, fast decisions and precise communication on set
04
Finish
Fast post-production, a consistent look and clean delivery of all required formats.
Edit, color grading, sound and finishing within a clear workflow
Keep look and mood consistent across all versions
Plan for 9:16, 16:9, 1:1 and other platform formats
Efficiently derive cutdowns, reels, ads and master versions
Director / DP
Adidas - Running Needs Nothing
Cinematography
Michelin / W Motors - Fenyr
FAQ
Frequently asked questions.
Quick answers before we go into detail in an introductory call.
It depends heavily on format, scope, platform, production size and content. Small, focused productions can start at a few hundred euros. Larger shoots with crew, multiple setups, equipment and post-production naturally move into four figures or beyond. The key question is what the production actually needs to achieve - the setup is then scaled accordingly.
Yes - ideally, that should be planned before the shoot. FOCALARTS structures productions so available time, people, locations and setups are used as efficiently as possible. A longer hero film can, for example, generate several short 15-second reels, ads, cutdowns or website clips.
This is especially useful when presenters, employees, testimonials, talent or specific locations are only available for one day. We plan additional openings, statements, perspectives and variations into the same shoot instead of requiring another production day later.
That also includes different calls to action and platform-specific versions. Existing production effort is used multiple times, turning one shoot day into the most versatile possible package of usable assets.
Before the shoot, we clarify the objective, product, target group, platform, brand values and intended impact. From this come the concept, look, shot list, schedule and concrete deliverables. The aim is to enter the shoot with no open questions and a shared understanding of the result.
Both. Depending on the project, production can stay very compact with a Director / DP or scale up with an experienced team across camera, lighting, sound, styling, production and other departments. Crew size is not inflated by default - it is built around the task.
For social content and smaller productions, first versions can often be available very quickly. For larger commercial or brand-film projects, timing depends on editing, feedback rounds, color grading, sound and the number of versions. The schedule is defined transparently before production starts.
Depending on use, we deliver master files and optimized versions for websites, social media, ads and presentations. These include 16:9, 9:16, 1:1 and custom cutdowns. Look, color and brand impact stay consistent across formats.
Ready when you are
LET'S FOCUS.
Commercial, brand film or content day? In an introductory call we clarify which production setup fits the project.
Built for the feed. Shot like film.
Vertical content for reels, ads and creator formats - efficiently planned, tailored to product and platform, and produced with the same visual standards as larger productions.
Therme Erding
Vertical social content
Jump House
Vertical creator content
30s to Napoli
Short-form brand content